This project is designed to foster the creation of new national brands as well as to help unusually talented Poles turn their passion into a successful career path. It is mainly addressed to young creators and entrepreneurs who launch their personal or corporate brands during their (under-)graduate education. Talent Acceleration includes one-to-one coaching aimed at setting up a brand strategy and action plan, trainings to build entrepreneurial skills, and funding support. In addition, the project mentees can rely on ad-hoc consultations regarding promotion campaigns, web presence and merchandising. They likewise benefit from flexible project start dates and duration, which adapt to their individual needs.
We consult our mentees on how to structure and introduce a promotion campaign for personal or corporate brand. For the sake of this project, we provide our marketing campaign planning toolkit and other proven tips that help with brand launch.
We consult our mentees on how to create a strong online presence for personal or corporate brand, thereby attracting customers to a new business. In this context, we pay a close attention to website, e-commerce, search engines ranking and visibility.
We consult our mentees on how to promote brand products available at retail to effectively increase traffic, sales and brand loyalty. In particular, we explain the relevant merchandising techniques and provide ready-to-use solutions for different stores.