Brand Research project

We perform executive brand research services to national and foreign business entities that are going to review and update their brand strategies or to set up new ones. Depending on individual needs and preferences, our executive brand research may include but is not limited to brand performance analysis, market segment analysis, customer relationship analysis, employee engagement analysis, competitive marketing analysis, and brand loyalty analysis. Our executive brand research outcomes serve as a vital input for our beneficiaries' accurate decision-making, allowing them to unlock the potential of brands they represent. In our work, we combine qualitative and quantitative research methods.

SERVICES

Development
Positioning
Brand Research
Management
Mentorship
Public Relations
WHEN IS IT WORTH DOING

Brand Research

Brand Positioning

Are you creating a brand offer that is supposed to leave a unique impression in the customer's mind? Our executive brand research will help you understand what your customers want, what your capabilities are, and how your competitors are positioning their brands.

Brand Rejuvenation

Are you taking steps to change the 'look and feel' of your brand while leaving its foundation untouched? Our executive brand research will help you understand which improvements of product/service attributes can truly enhance your brand's overall appeal.

Market Expansion

Do you have a crack at entering foreign markets? Our executive brand research will help you understand local customer preferences, business partner opportunities, potential barriers of
entry, legal and regulatory conditions, country situation and risks.

Brand Evaluation

Are you experiencing decrease in sales of your products/services? Our executive brand research will help you understand factors affecting your brand loyalty, and strategic changes to
be made both in your internal and external business environment.

New Brand Building

Are you planning to launch a new brand while starting writing your brand development strategy? Our executive brand research will help you understand aspects that are critical for unique value proposition and other parts of
your brand strategy.

Brand Extension

Do you want to use an already established brand name in new product/service categories? Our executive brand research will help you understand both positive and negative effects of brand extension to be considered while setting up a new marketing strategy.

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